ImageTrac® Customer Satisfaction Survey

If customer satisfaction, retention and relationship expansion are priorities for your organization, your best source of information is existing customers. ImageTrac® gives you a standardized, industry-tested survey to measure customer satisfaction and loyalty. ImageTrac® examines important attributes of your company’s customer experience. In addition, the survey provides access to average index scores from the financial services industry so you can compare your results with customer opinions from other institutions.

Image and Positioning Research

Whether you want to know more about your company’s reputation or consumer perceptions of primary competitors, there is a research methodology that can gather the appropriate data. We can address your information needs with unique research tools customized to your expectations.

Each research project begins by outlining clear objectives for data utilization and then adapting the correct research methodology to optimize resources. Our skilled research professionals will help you balance project objectives, expectations and research techniques to produce a management tool that optimizes your investment.

Focus Groups

Growing in popularity, focus groups provide you with first person ideas, assessments and opinions to shape and guide your decision-making. With resources available for participant recruitment, meeting facilitation, data analysis and reporting, Cross Financial Group can make your next focus group a highly effective management resource.

Customer and Market Profiling

Balancing customers, prospects and product possession can be of significant benefit to organizations directing their efforts toward customer retention and relationship growth. If your company needs help with customer segmentation to support focused business strategies, customer and market profiling might be your best first step. Proper data analysis will improve business planning, opportunity assessments and direct marketing for your organization. Leveraging internal data resources can determine relationship potential and assess customer potential. We can provide assistance as you create demographic and relationship profiles for your trade area and customer base.