Meet the Team

TOM HERSHBERGER, ceo

Tom Hershberger is ceo and founder of Cross Financial. He has a comprehensive background in commercial banking and marketing management. His understanding of banking challenges and opportunities comes from years of experience working with financial institutions of all sizes.

Tom has been instrumental in redesigning the business planning, relationship development and marketing activities at financial institutions. His innovative approach has helped organizations integrate traditional marketing activities with emerging relationship development systems. Tom is active in national and state banking associations, serving as a keynote speaker and instructor for conferences and professional seminars throughout the country.

• Faculty member - Graduate School of Banking at the University of Wisconsin, Madison
  
• Faculty member - Schools of Banking in Kansas and Nebraska
  
• Author of American Bankers Association textbook, Marketing Financial Services , 2018
• Faculty - Sales and Marketing School for Graduate School of Banking at the University of Wisconsin, Madison

KYLE HERSHBERGER, president

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Kyle Hershberger is the President and Jack-Of-All-Trades at Cross Financial. Kyle’s experience in banking, banking software, research and marketing services help clients focus on desired results. Kyle’s industry expertise comes from decades of working with financial institutions across the nation. Kyle has been at the forefront of research and planning to support financial institution sales and marketing activities. Kyle is a frequent presenter at banking industry conferences and seminars and a member of the faculty at the Graduate School of Banking at the University of Wisconsin. Kyle is a 3rd generation banker and a 2nd generation consultant!