Market Research
BRANDING AND MARKET RESEARCH
Whether you want to investigate your company’s reputation or consumer perceptions of primary competitors, there is a research methodology to gather the appropriate data. We can address your information needs with unique research tools customized to your expectations. Our skilled research professionals will help you balance project objectives, data collection expectations, and research techniques to produce a management tool that optimizes your investment.
- Brand Awareness
- Top-of-Mind Assessments
- Opinion Research
- Product Utilization and Purchase Propensity
- Demographic Profiles
- Name and Brand Testing and Investigations
- Telephone and Online Surveys
FOCUS GROUPS
Growing in popularity, focus groups provide you with first-person ideas, assessments, and opinions to shape and guide your decision-making. With resources available to deliver participant recruitment, meeting facilitation, data analysis, and reporting, Cross Financial can make your next focus group a highly effective management resource. These can be conducted in-person, virtually, or even with a combination of collection methods.
CUSTOMER AND TRADE AREA PROFILING
Balancing customers, prospects, and product possession can significantly benefit organizations by directing their efforts toward customer retention and relationship growth. If your company needs help with customer segmentation to support focused business strategies, customer and market profiling might be the best first step. Proper data mining will improve your organization's business planning, opportunity assessments, and direct marketing. Leveraging internal data resources can determine relationship potential and assess customer potential. Don’t let managing big data hold you back. We can assist you in creating demographic and relationship profiles for your trade area and customer base.
