Meet The Team

Meet the Team

TOM HERSHBERGER, president/ceo

Tom Hershberger is president and founder of Cross Financial Group. He has a comprehensive background in commercial banking and marketing management. His understanding of banking challenges and opportunities comes from over 40 years of experience working with financial institutions of all sizes.

Tom has been instrumental in redesigning the business planning, relationship development and marketing activities at financial institutions. His innovative approach has helped organizations integrate traditional marketing activities with emerging relationship development systems. Tom is active in national and state banking associations, serving as a keynote speaker and instructor for conferences and professional seminars throughout the country.
  • Faculty member for the Graduate School of Banking at the University of Wisconsin, Madison
  • Faculty member for the Schools of Banking in Iowa, Kansas and Nebraska
  • Faculty member at the ABA School of Bank Marketing Management


Kyle Hershberger is senior vice president of Cross Financial Group. His professional experience in banking, banking software, research and marketing services helps clients focus on desired results. His industry expertise comes from over 16 years of working with financial institutions across the nation. Kyle has been at the forefront of research and planning to support financial institution sales and marketing activities.
Share by: